‘What is it that sets a regular business owner apart from the pack, and turns them into industry leaders?’ It’s an insightful question, and one that left me rather reflective, regarding the diverse avenues through which leadership is expressed. Nevertheless, there are a few common themes that I have come to recognize throughout the years and through our valued partnerships the most successful brands in the business.
Engaged Leaders: the best and brightest brands, and those with staying power have leaders that are fully engaged with the business, with the brand, and with the customer experience. Whether individually owned or part of a franchise organization, engaged leaders know every customer touchpoint is an important lever of experience and success. A lack of insight from leadership into essential processes or customer touchpoints in the business filters down through all levels of staff, operations and longevity, thus creating a blind spot. This doesn’t mean that an engaged leader is working the desk or washing towels every day, but it means they probably have, and still know how to use the washing machine.
The Church of “Why”
New converts in your church of ‘Why’ are those who believe in you, your brand, your integrity, and your growth. These followers value a relationship more than undercutting margin and know that reciprocity allows for both the ebbs and flow of business over time.
Read morePanel of Experts Series: Bobby Wagner of JK Light
Lamp performance is the key to your salon’s success and a vital factor in the tanning process. Learning the steps needed to maintain and maximize performance will help to ensure longer lasting sunlamps and provide a better customer experience for your clients. Follow these tips to keep your sunlamps operating at their best. A dirty […]
Read moreEnjoy the Sunshine: Vitamin D
Contrary to popular belief, the benefits of sunlight combined with a balanced lifestyle are intensely important. Equally important is the investment in high-end technology and equipment for your business. Read further to hear from Harvard University about how Vitamin D is reducing the risk of various invasive cancers and improving postoperative recovery times. The Cancer, […]
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