Brand, Business, Ergoline, Island Sun Times, Uncategorized

Good > Perfect

Good > Perfect If you are anything like me, your days are ruled by performance driven, Type-A perfectionism: that means you are easily annoyed when small details of a plan go awry. No matter how successful a strategy or accomplishment, I am inevitably reviewing minor details after the fact, looking for areas of improvement. A […]

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Brand, Business, Ergoline, Social Media, Uncategorized

Personal Brand Management

Whether you think of yourself as a “brand” or not, it’s time to start acting like a brand manager, for yourself. In the past, creating a business brand meant that our personal lives could sit safely in the background while our business brands flourished and took on lives of their own. However, in the interconnected […]

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Business, Ergoline, Island Sun Times, Uncategorized

The Perfect Brainstorm

Recently, two books have come across my desk, and they both include an essential set of rules for all business owners, “Rules for Improvisation” from Tina Fey featured in Bossypants, and “Rules for Brainstorming” featured in Change by Design by Tim Brown. I found both to be uncannily similar and poignant looking into next season […]

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Business, Ergoline, Island Sun Times, Uncategorized

On the Other Side of Fear

    While much has been said, written about and deliberated concerning the upcoming regulatory updates from the FDA, there has been little rational offered for keeping up shop in the interim. While speculation spirals out of control, many times in an unrealistic and unproductive way, many of us forget that there are still businesses […]

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