‘What is it that sets a regular business owner apart from the pack, and turns them into industry leaders?’ It’s an insightful question, and one that left me rather reflective, regarding the diverse avenues through which leadership is expressed. Nevertheless, there are a few common themes that I have come to recognize throughout the years and through our valued partnerships the most successful brands in the business.
Engaged Leaders: the best and brightest brands, and those with staying power have leaders that are fully engaged with the business, with the brand, and with the customer experience. Whether individually owned or part of a franchise organization, engaged leaders know every customer touchpoint is an important lever of experience and success. A lack of insight from leadership into essential processes or customer touchpoints in the business filters down through all levels of staff, operations and longevity, thus creating a blind spot. This doesn’t mean that an engaged leader is working the desk or washing towels every day, but it means they probably have, and still know how to use the washing machine.
Implementing your vision comes down to the gritty and unglamorous details of completing the task at hand and holding a standard of excellence. In business, as in life, there are visionaries to boot, but value is created by the successful implementation of your ‘Why’ or your vision. Remaining faithful to build core processes around your vision will ensure long-term operational achievement. In all careers, businesses or projects, the path to success is never a straight line, it is filled with pivots, unexpected obstacles and challenges. However, the journey is often more insightful and impactful than the destination itself. Throughout your lifetime you might find that you are part of many different ‘What’s’ and their success is largely determined by the vision and implementation that you bring with you to the project.Read more
‘Why’ and ‘How’ individuals make great business partners, but even greater is the person who can catch a vision AND commit to the strategy to see that vision through to fruition.Read more
New converts in your church of ‘Why’ are those who believe in you, your brand, your integrity, and your growth. These followers value a relationship more than undercutting margin and know that reciprocity allows for both the ebbs and flow of business over time.Read more
Come see the newest trends in tanning and wellness brought to you by Ergoline. Experience the innovation and technology your customers are asking for first hand on the show floor, packed with the very best from Ergoline, Sun Angel, Beauty Angel and more.Read more
Lamp performance is the key to your salon’s success and a vital factor in the tanning process. Learning the steps needed to maintain and maximize performance will help to ensure longer lasting sunlamps and provide a better customer experience for your clients. Follow these tips to keep your sunlamps operating at their best. A dirty […]Read more
During the busy holiday season, everyday items like cleaning, and maintenance checklists can be overlooked, at times in favor of seemingly more pressing matters, especially if customers are waiting. Proper cleaning and maintenance of tanning equipment is one of the most essential elements of keeping an efficient, clean and safe environment for your customers. […]Read more
Series 1: Panel of Experts Software Management with Melissa Damiani, SunlyncRead more
Hear best practices from industry experts to get your business ready for the New Year!Read more
Most importantly, FOCUS ON WHAT YOU CAN CONTROL – this includes the policies, workplace culture and leadership style that guides your personnel through their day-to-day experiences in your business.Read more