You may be missing the fast, frenetic pace of the busy season…and more likely, the revenue it generates. However, slower months can provide an opportunity to review, refine and optimize your business to set you up for success in the up-coming season. JK Products & Services shares five ways to stay busy during off-season by refreshing your business, equipment and most importantly, the customer experience you offer.
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On May 5-7, JK Products & Services and Devoted Creations co-sponsored this tanning industry event highlighted by an exciting product reveal: Vitality by Ergoline. The innovative equipment series with brand-new UV-light technology made its world premiere in beautiful Clearwater, Fl.
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Total Light Technology represents a new era in combined UV and light technology. This combination of Red Light, Blue Light and UV provides optimal tanning results and high levels of client customization to each and every session. Your customers demand the very best and Total Light Technology is here to meet increasing demands for innovation and individualized results.
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The entire JK team appreciates the support of Tan Marketing over the past 25 years and is pleased to be working with Tom and Bill going forward. Commented Ergoline President and Managing Director, Brynn Scarborough, “As we approach 2022, JK is positioned to offer the industry the necessary resources and support for continuous and enhanced success. Now more than ever, we look ahead to a new year of partnering with our salon customers as the industry leader.”
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From an outsider’s perspective, JK Products & Services can be seen by those unfamiliar with the company as nothing more than a tanning and wellness equipment manufacturer and distributor. You might be surprised to know how much the company has to offer their consumers. Here are some ways JK Products & Services support programs make it the all-in-one company for your business.
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Finding productive things to do during this time is not only essential for our mental health but can allow us to position our businesses so we are prepared to reopen and welcome customers back through the doors.
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An evolving industry requires a flexible, yet direct strategy for the future. A future for our products, a future for our employees and a future for our company.
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As a salon owner, have you ever wondered what the next groundbreaking technology would be? What type of advancements could change not only the way people experience tanning but the results altogether? As the world’s leader in technology development and market leader, JK North America has brought cutting edge technology to the forefront for over 25 years, and once again and broken through barriers with the introduction of the Prestige 1600 Hybrid Performance.
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‘What is it that sets a regular business owner apart from the pack, and turns them into industry leaders?’ It’s an insightful question, and one that left me rather reflective, regarding the diverse avenues through which leadership is expressed. Nevertheless, there are a few common themes that I have come to recognize throughout the years and through our valued partnerships the most successful brands in the business.
Engaged Leaders: the best and brightest brands, and those with staying power have leaders that are fully engaged with the business, with the brand, and with the customer experience. Whether individually owned or part of a franchise organization, engaged leaders know every customer touchpoint is an important lever of experience and success. A lack of insight from leadership into essential processes or customer touchpoints in the business filters down through all levels of staff, operations and longevity, thus creating a blind spot. This doesn’t mean that an engaged leader is working the desk or washing towels every day, but it means they probably have, and still know how to use the washing machine.
Implementing your vision comes down to the gritty and unglamorous details of completing the task at hand and holding a standard of excellence. In business, as in life, there are visionaries to boot, but value is created by the successful implementation of your ‘Why’ or your vision. Remaining faithful to build core processes around your vision will ensure long-term operational achievement. In all careers, businesses or projects, the path to success is never a straight line, it is filled with pivots, unexpected obstacles and challenges. However, the journey is often more insightful and impactful than the destination itself. Throughout your lifetime you might find that you are part of many different ‘What’s’ and their success is largely determined by the vision and implementation that you bring with you to the project.
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