Brand, Business, Career, Ergoline, Ergoline, Island Sun Times, Leadership, Social Media, Success, Tanning, Training, Uncategorized

What the Best Do Better

‘What is it that sets a regular business owner apart from the pack, and turns them into industry leaders?’ It’s an insightful question, and one that left me rather reflective, regarding the diverse avenues through which leadership is expressed. Nevertheless, there are a few common themes that I have come to recognize throughout the years and through our valued partnerships the most successful brands in the business.
Engaged Leaders: the best and brightest brands, and those with staying power have leaders that are fully engaged with the business, with the brand, and with the customer experience. Whether individually owned or part of a franchise organization, engaged leaders know every customer touchpoint is an important lever of experience and success. A lack of insight from leadership into essential processes or customer touchpoints in the business filters down through all levels of staff, operations and longevity, thus creating a blind spot. This doesn’t mean that an engaged leader is working the desk or washing towels every day, but it means they probably have, and still know how to use the washing machine.

Read more
Brand, Business, Ergoline, Social Media, Uncategorized

Personal Brand Management

Whether you think of yourself as a “brand” or not, it’s time to start acting like a brand manager, for yourself. In the past, creating a business brand meant that our personal lives could sit safely in the background while our business brands flourished and took on lives of their own. However, in the interconnected […]

Read more
Business, Social Media, Tanning

Welcome to SolConnect

SolConnect is a brand new blog dedicated to bringing the best of Ergoline to our customers in an interactive and informative way! Gearing up for busy season is the perfect time to start making SolConnect a part of your social media routine and staying up to date on the latest industry news, product releases, events, […]

Read more