An evolving industry requires a flexible, yet direct strategy for the future. A future for our products, a future for our employees and a future for our company.Read more
What the Best Do Better
‘What is it that sets a regular business owner apart from the pack, and turns them into industry leaders?’ It’s an insightful question, and one that left me rather reflective, regarding the diverse avenues through which leadership is expressed. Nevertheless, there are a few common themes that I have come to recognize throughout the years and through our valued partnerships the most successful brands in the business.
Engaged Leaders: the best and brightest brands, and those with staying power have leaders that are fully engaged with the business, with the brand, and with the customer experience. Whether individually owned or part of a franchise organization, engaged leaders know every customer touchpoint is an important lever of experience and success. A lack of insight from leadership into essential processes or customer touchpoints in the business filters down through all levels of staff, operations and longevity, thus creating a blind spot. This doesn’t mean that an engaged leader is working the desk or washing towels every day, but it means they probably have, and still know how to use the washing machine.
“Why, How, What Now?”
Implementing your vision comes down to the gritty and unglamorous details of completing the task at hand and holding a standard of excellence. In business, as in life, there are visionaries to boot, but value is created by the successful implementation of your ‘Why’ or your vision. Remaining faithful to build core processes around your vision will ensure long-term operational achievement. In all careers, businesses or projects, the path to success is never a straight line, it is filled with pivots, unexpected obstacles and challenges. However, the journey is often more insightful and impactful than the destination itself. Throughout your lifetime you might find that you are part of many different ‘What’s’ and their success is largely determined by the vision and implementation that you bring with you to the project.Read more