Welcome to Another LEVEL
On May 5-7, JK Products & Services and Devoted Creations co-sponsored this tanning industry event highlighted by an exciting product reveal: Vitality by Ergoline. The innovative equipment series with brand-new UV-light technology made its world premiere in beautiful Clearwater, FL.
“With EE 2022, we took a chance and approached our industry event differently,” said Brynn Scarborough, CEO & President. “Our goal was to create a space where attendees could interact and learn from the product vendors, have a great time and be the first to experience our new Ergoline equipment launch.”
In classic JK style, Experience Ergoline 2022 kicked off with a private yacht cruise and Welcome Cocktail Reception that gathered tanning professionals from all over the country, both veteran and new, to catch up and mingle. With a stunning ocean sunset as the back-drop, attendees enjoyed sumptuous seafood platters, refreshing cocktails and lively entertainment. On Friday morning, Scarborough opened the program by bringing the crowd to their feet with her high energy and the jaw-dropping product reveal. EE attendees were excited to experience Vitality by Ergoline – the world’s first “trio of light” technology combining red, blue, and UV light.
“These salons operators were the first in the world to set eyes on the equipment series featuring never-before-seen designs, styling and technology that will drive salons to a successful future,” Scarborough stated.
To provide their unique industry experience, JK focused on creating an interactive space where salon customers and product vendors could interact and educate. In the main exhibit area, Team Devoted Creations’ Lisa Saavedra and Megan Racine provided salon operators with knowledge and helpful tips with a look ahead to the future to keep lotion sales moving forward. In addition, the Women’s Panel Discussion featured a group of industry leaders who offered a wealth of expert insight.
“Our panel brought understanding to everyday operational obstacles, with valuable tips on navigating the road ahead in the tanning business, regardless of the changing economic landscape or business model,” Scarborough said.
From participating with vendors at booths, interactive equipment, educational sessions, Devoted Creations product sales training and more, attendee were rewarded with access to the much anticipated Ergoline Gifting Lounge, where they were invited to customize their giveaway items. Offering only the best from the event sponsors, JK curated a premium collection of tote bags, Ergoline backpacks, full-sized Devoted Creations products and much more.